So, this is our first B2B TECHNOLOGY MARKETING NEWSLETTER. We hope you will find it useful. 2019 OCTOBER HIGHLIGHTS – Focus: “MarTech Trends and Techniques”: ABM and MarTech Industry Updates: Marketo & Engagio Founder Jon Miller’s predictions for marketing’s next challenge; a long but good read – Link Scott Brinker: MarTech is now […]
Thank you to everyone that participated in our first survey about what the 118,000 subscribers to the B2B Technology Marketing Community are interested in from a regular newsletter. Here are the results from our survey of members’ preferences: Sample Composition: The composition of survey respondents gravitated toward professionals from marketing, and most were in some […]
!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was PR and social media powerhouse 10Fold Communications. I went because the invite promised an informative talk about the integration of traditional influence work (also known as PR) with online influencer work […]
This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues around executive and sales and marketing buy-in into the shift to ABM, as well as how to drive needed cultural changes into the organization. I often say that pipeline analytics is […]
This is the last blog in our 4-blog series on Scientific Forecasting. In the previous blogs we discussed three major topics, i.e. cultural hurdles to forecasting, in-quarter corrective actions, and forecast types by forecasting time horizons. Once mastered, addressing these three areas will result in higher forecasting predictability. What looks easy, is however not so […]
This is blog no. 3 in our 4-blog series, with the last blog having started getting into the issues needing to be addressed when implementing Scientific Forecasting. In this blog we’ll get into the different types of forecasts and some suggestions on when and how to use each type. Different types of revenue forecasts: […]
This is blog no. 2 in our 4-blog series about Scientific Forecasting. In the last blog we talked about why managing expenses to the penny while winging the revenue forecasts doesn’t make financial sense and can cause wasted resources in excessive re-budgeting. In this second blog we’ll shift gears and start talking about how to […]
