Welcome back to our newsletter. In a recent online survey, we asked two simple questions of B2B sales and marketing professionals: 1) Since Covid-19 hit, have your lead goals gone up or down, and 2) have your budgets gone up or down?

The results of that survey are shown in the featured graphic at the top of this blog.

Chances are your situation is the same. How do you produce more with less, esp. since it has become more challenging to convince prospects to part with their money? So, today’s issue highlights recent, pragmatic articles for practitioners that focus on simple, quick-to-turn-on approaches for B2B marketers to build more pipeline.

Practical tools and tips for B2B marketers to generate leads asap:

• Low-cost marketing stacks to maximize productivity:
  • “Automating digital marketing with a simple, low $ MarTech stack” – Link
  • “How to HubSpot If You Have Little Money” – Link
  • 40 of the Best Sales Prospecting Tools for 2021 – Link

• Using LinkedIn for B2B lead generation:
  • Low $ demand generation with practical LinkedIn tools: Link
  • Publish native video on LinkedIn:
    • “6 High Performing Video Content Options for LinkedIn” – Link
    • “Telling your story via video” on LinkedIn – Link
    • “How to Make Viral Videos for LinkedIn in 15 Minutes” – Link

• LinkedIn Advertising:
  • “MetricTheory – THE ULTIMATE GUIDE TO LINKEDIN ADVERTISING” – Link

UPCOMING EVENTS AND WEBINARS

• Now April 14 -15, 2021: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a safe and productive month; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Sept 12, 2020 appeared first on Premonio.

Welcome back to our newsletter. As the pandemic is taking its course, economic life goes on. Most B2B technology marketing teams by now have cut budgets or resources, and with the focus now on hitting the numbers in the second half of 2020, they are being asked to produce more pipeline with less budget. This is THE timely issue our newsletter focuses on now.

Part of the solution are to leverage LinkedIn more, integrate that outreach with email nurturing, and to automate previously manual tasks. Today’s issue highlights recent writings and research results that focus on inexpensive and practical approaches for marketers to (re)build their B2B demand generation pipelines.

Insights and next steps for marketers to resume growth:

• “Automating digital marketing with a simple, low $ MarTech stack” by MarqetU – Link
• Live Q&A with two digital demand gen practitioners on how to implement a low $ stack

• • Register for the live, interactive web event on August 11 at 9 am PDT – Link

• Jon Blumenfeld’s “Periodic Table of MarTech” – Link
• 38 of the Best Sales Prospecting Tools for 2021 – Link
• 25 LinkedIn Text Ads Examples that are Crushing it – Link
• 7 Actionable LinkedIn Tips You Can Implement – Link

UPCOMING EVENTS AND WEBINARS

• August 11: “Building a low cost MarTech stack for your needs” Webinar; Register here
• Now April 14 -15, 2021: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a safe and productive month; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: July 29, 2020 appeared first on Premonio.

Welcome back to our newsletter. With 33 million having filed for unemployment and public as well as private noise levels rising around wanting to return to a more productive life, the pressures to re-open the economy will increase probably in fairly short order.

In fact, in China there are signs the economy is restarting (e.g. car sales grew 4% in April over April 2019). Considering China’s 3-months head start on dealing with C-19, it is conceivable similar patterns of satisfying pent up demand will also materialize in the Western world.

So, today’s issue highlights recent writings and research results that focus on practical steps marketers can take to resume growth.

Insights and next steps for marketers to resume growth:

• McKinsey article with current stats on sales spend and strategy changes – Link
• CMO Jill Richards on “5 Things Your Board Expects from Marketing Now” – Link
• Topo Post with excellent ideas for “Extreme Value Messaging” – Link
• Practical advice with “2-Step Formula for Specific, Meaningful Website Copy” – Link
• Bullish advise on your edge: “7 Signs This Recession Will Make You Rich” – Link
• Some practical ideas on restarting your ideation to prepare for what’s ahead – Link

UPCOMING EVENTS AND WEBINARS

• Jun 16 – 18: San Jose Digital Marketing Conference; Register here
• August 26 – 27: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a safe and productive week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: May 11, 2020 appeared first on Premonio.

Welcome back to our newsletter. It seems people have begun to cope with the new reality, while others are forced to find new work. Similarly, some companies are struggling while others are already investing to prepare for the eventual recovery.

So, today’s issue focuses on recent writings and survey results that provide insights into the options marketers are pursuing to survive as well as lay the groundwork for resumed growth.

What marketers can do now to cope as well as resume growth:

• The above graphic is from HubSpot; more superb data from March on what worked (or not) for their 70K customers – Link
• Preview of two tech CMOs insights on what companies can be and are doing now – Link
  • Register for their live, interactive webcast on April 23 at 9 am PDT – Link
• Post from Scott Brinker of chiefmartec on making marketing more agile – Link
• McKinsey article on how to connect with customers in times of crisis – Link

UPCOMING EVENTS AND WEBINARS

• Apr 21 – 23: “DISCOVER MARTECH – A Virtual Event”; Register here
• Jun 16 – 18: San Jose Digital Marketing Conference; Register here
• August 26 – 27: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: April 16, 2020 appeared first on Premonio.

Welcome back to our newsletter. Obviously, things have changed, and so rather than returning to standard marketing topics, we’re continuing our coverage of how marketers can cope with COVID-19. Today with a focus on facts and practical tips for you professionally and personally.

This collection of articles was deemed useful but both, us and other readers on social media:

Personal Suggestions:

• Ideas from others around the world for how they cope with COVID-19 – Link
• DiY Tips: How to make your own face mask – Link
• DiY Tips: Build your own ventilator – Link

Propagation Models – How to understand epidemics:

• Must see: THE best video explaining how COVID-19 is spreading (scroll down) – Link
• Another superb video showing the real trajectory of the pandemic per country – Link
• State-by-state projections of infections and needed hospital capacity – Link
• An update to MarqetU’s previous post on how to reforecast 2020 – Link

UPCOMING EVENTS AND WEBINARS

• Apr 21 – 23: “DISCOVER MARTECH – A Virtual Event”; Register here
• Jun 16 – 18: San Jose Digital Marketing Conference; Register here
• August 26 – 27: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Mar 31, 2020 appeared first on Premonio.

Welcome back to our newsletter. This week, we’re continuing our exploration of important marketing topics – this edition will focus on modern practices of market and buyer segmentation. The rapid evolution of digital marketing practices and availability of machine learning-based analysis techniques enables new methods of precisely identifying buyers with purchase intent.

Both the precision with which target market segments can be identified as well as the speed with which segments can be tested and validated have changed the way market segmentation is done. New tools and techniques are available, and through an avalanche of digital marketing date, customers can be segmented much more finely than ever before.

Here are some quick-to-read articles to learn about these new approaches to segmentation:

Overview of how to do segmentation for startup companies:

• Startups.com’s “Everything You Need to Know About Customer Segmentation” – Link

Segmentation applied to Digital Marketing:

• MarqetU’s definition and upsides of “Precision Segmentation” in the digital age – Link
• Forbes – “Prioritize Your Customer Segmentation In Digital Marketing Campaigns” – Link

And for the geek in you, segmentation using machine learning:

• R-Bloggers “Curiosity + Data + Customer Segmentation = Goodies” – Link

UPCOMING EVENTS AND WEBINARS

• 2020 Events listing by Bizzabo – “MARKETING EVENTS GUIDE” – Link
• Mar 29: “Adobe Summit – Marketo Engage”; Register here
• Apr 23 – 24: Topo Summit 2020”; Register here
• Jun 10 – 11: San Jose Digital Marketing Conference; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Feb 10, 2020 appeared first on Premonio.

Thanks for continuing to subscribe to our newsletter in 2020. We’re picking things up again from before the holidays, and this week we are focusing on practical tips for getting traction with major analyst firms (like 451 Research, Forrester, Frost & Sullivan, Gartner or IDC).

Many software companies feel they should be ranked near the top of their market segments. Often, the first analyst interactions can be a rude awakening about where unbiased outsiders really see them. Often the price tag of deeply engaging with analysts can be prohibitive, especially in the early stages of a new company’s life.

We thought it would be useful to suggest some articles on how to overcome these challenges and get analyst traction on a limited budget.

How-to – Tips for how to work with analysts:

• How to work with industry analysts – A practical article from VoxusPR – Link
• Useful insights about “Analyst Relations 101 for Engineers” – Link

Real-life experience:

• Lessons from having gotten into Leaders Quadrant and becoming Cool Vendor – Link

Gartner insider advice:

• “The Art of the Analyst Briefing (How to Engage and Reduce Skepticism)” – Link

UPCOMING EVENTS AND WEBINARS

• 2020 Events listing by Bizzabo – “MARKETING EVENTS GUIDE” – Link
• Jan 29: AMA SF Presents – The Marketing Career Accelerator; Register here
• Mar 29: “Adobe Summit – Marketo Engage”; Register here
• Apr 23 – 24: Topo Summit 2020”; Register here
• Jun 10 – 11: San Jose Digital Marketing Conference; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Jan 21, 2020 appeared first on Premonio.

Thank you for subscribing to our newsletter. This week we are focusing on new tools and approaches to building a powerful, sustainable value proposition.

All too often, value propositions are fluffy slogans that fail to convince the analytical scrutiny of a seasoned, professional buyers or can’t survive intact under a competitive onslaught. What is the alternative? There are several novel approaches as well as some good, old fundamental reasoning that, when they’re brought together, will result in the formulation of a tight value proposition that convinces both, the heart and the mind of your prospects.

Many of you are busy practitioners, building pipeline or brands and may not have the time to stay ahead of these exciting trends. For you we’re listing a few useful posts and articles for practitioners trying to get an overview of some useful techniques to help build where it all starts: Your sustainable, competitive value proposition.

The Logic – How to derive and define a tight Value Proposition:

• MarqetU’s approach to quantifying the “Value” in a Value Proposition – Link
• 4 Tools to create a strong B2B Value Proposition – Link
• “>X’s” Value Proposition Design Toolkit – Link

The Passion – How to compellingly tell your Story:

• 10 Templates to rethink how you write your Value Proposition – Link
• TED talk on the art of Storytelling as a powerful communication tool – Link

UPCOMING EVENTS AND WEBINARS

• Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here
• Apr 23 – 24: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Nov 21, 2019 appeared first on Premonio.

2019 NOVEMBER 5 FOCUS: “Marketing and Machine Learning – Use cases and how to stay ahead”:

Thank you for subscribing to our newsletter. This week we are focusing on Machine Learning (“ML”) and the revolutionary impact it’s having on digital marketing, in particular.

Many of you are busy practitioners, building pipeline or brands and may not have the time to stay ahead of these exciting trends. For you we’re listing a few useful posts and articles for practitioners trying to get an overview of ML in marketing, and how to derive value from it.

Background Articles explaining ML and its marketing implications:

• Easy read: A young engineer’s well written story of how he learned ML – Link
• Machine Learning continued: A excellently narrated primer on YouTube by Frank Chen from Andreessen Horowitz on AI, Deep Learning, and Machine Learning. Very useful and captivating history of AI – Link
• Machine Learning is Fun! The world’s easiest introduction to Machine Learning – Link
• The Machine Learning in Marketing Daily – Link

Implications and Use Cases for Marketing:

• 6 Emerging Applications of AI in Marketing – Link
• 4 Ways To Use Machine Learning In Marketing Automation – Link
• 3 Powerful Uses of Machine Learning in Marketing – Link
• How to Deliver Credible Marketing Pipeline Forecasts – Link

Places to Learn More:

• Free introductory course to Machine Learning on YouTube – Link
• ai’s free online courses without ads – Link
• Stanford’s Andrew NG courses on Coursera – Link

UPCOMING EVENTS AND WEBINARS

• Nov 19 – 21: LeanData’s “OpsStars – Journey to Revenue Operations”; Register here
• Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Nov 5, 2019 appeared first on Premonio.

2019 OCTOBER 29 FOCUS: “ABM – Pro, Con and How-To”:

Thank you for subscribing to our newsletter. This week we are highlighting a few posts and articles we found useful for practitioners trying to implement ABM and derive value from it.

Please take 5 mins to fill out our marketing and sales survey to benchmark the effort businesses put into forecasting revenue growth. Ramping revenues predictably hinges on the ability to forecast yet approaches vary. We’ll share the benchmarking results so you can see how you compare with your peers; sign up at the end of the survey.

Background Articles explaining ABM and various implications:

• Good read: Jon Miller’s predictions for marketing’s post-ABM challenges – Link
• Aligning sales and marketing – Key to Successful ABM – Link
• More on aligning sales and marketing from Matt Heinz – Link
• The Growth Architecting Daily – Link

Pro:

• The different types of data To execute ABM successfully – Link

Con:

• A classic from Forbes: “ABM – Hype or hope for B2B marketers?” – Link

Implementation suggestions:

• TOPO’s definitive guide to ABM – Link
• More from TOPO: 11 tactics to drive your ABM process – Link
• Matt Heinz on the need for Executive Commitment to make ABM work – Link

UPCOMING EVENTS AND WEBINARS

• Nov 7: “Open Mobile & Digital Experience Summit”; Register here
• Nov 19 – 21: LeanData’s “OpsStars – Journey to Revenue Operations”; Register here
• Mar 29, 2020: “Adobe Summit – Marketo Engage”; Register here

Thank you for reading our Newsletter. You can view this week’s issue here, and can also forward this link to others to subscribe. To unsubscribe reply “unsubscribe”.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Oct 29, 2019 appeared first on Premonio.