“Premonio’s experience, process, and tools helped us develop a deeper understanding of our business and develop a plan to accelerate our growth.” Lon Baker, Chief Operating Officer, VirtualPBX VirtualPBX Wins with Premonio 30% projected YoY revenue growth 4 consecutive months of surpassed revenue goals – and counting Smarter planning with Premonio’s Sankey, Budget Optimization, […]
The focus of our last two COVID-19 blogs has been on providing practical marketing advice and sharing fact-based approaches to dealing with the crisis. The first blog provided a primer of 8 likely questions asked of marketers to help their organizations prepare. While the second blog provided a framework for rationally re-forecasting 2020, including an […]
We’re at the knee of the COVID-19 infection curve in the US with several thousand confirmed; new infections already announced this weekend (the date of this writing is March 15, 2020). Most logistic curve simulations of the virus’ spread suggest a doubling of total infections every 4 to 6 days until containment methods like social […]
We’re quickly approaching the knee of the COVID-19 infection curve in the US, with several thousand confirmed infections likely to be announced by week’s end (the date of this writing is March 9, 2020). This will most likely mean a marked increase in the public’s concern for their own and others’ safety, and the associated […]
September is the new January Most people think of January as the time of change and the time of new beginnings, but for B2B organizations, the New Year begins much earlier. Why? Because Q3 and Q4 opportunities not only make the numbers for that year but by landing them, companies avoid having to cut cost […]
Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets triggered when facing actual, life threatening situations. The second is psychological—these are things we make up in our own minds because we’re afraid of failure, losing a job or missing an […]
Recently, I spent some time in Manhattan. This was after a long absence since my Business School and McKinsey days in the late 1980s. I had been asked to head up marketing for a private equity-owned security software startup as its Chief Marketing Officer. I was eager to go to Manhattan. I remembered how advanced […]