Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and SMBs – and they’ll likely tell you their tech stack looks more like a tech skyscraper, built with a litany of tools for demand gen, analytics, and lead attribution. The problems? […]
For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]
By Jill Richards & Johannes Hoech Fellow CMO Jill Richards (link) and I continued our April 16 explorations around what and how B2B marketers should cope with the impact and aftermath of COVID-19 (read that blog here). Today we presented the follow-on webinar to Dennis Shiao’s “Bay Area Content Marketing” Meetup group (link is here) […]
By Jill Richards & Johannes Hoech There is no doubt that the COVID-19 pandemic has impacted people and businesses. Many of us are now working from home and trying to stay productive amidst a barrage of unsettling and sometimes confusing news. But what is productive at this moment? How do we, as B2B marketers, set […]
!Last night I went to another CMO networking dinner, which turned out very informative. Put on by the Cybersecurity Marketers community; the sponsor was PR and social media powerhouse 10Fold Communications. I went because the invite promised an informative talk about the integration of traditional influence work (also known as PR) with online influencer work […]