If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, […]
“Premonio’s experience, process, and tools helped us develop a deeper understanding of our business and develop a plan to accelerate our growth.” Lon Baker, Chief Operating Officer, VirtualPBX VirtualPBX Wins with Premonio 30% projected YoY revenue growth 4 consecutive months of surpassed revenue goals – and counting Smarter planning with Premonio’s Sankey, Budget Optimization, […]
In a perfect world, your company would hit its revenue projection every time. In a good-enough world, you’d hit it at least most of the time. Unfortunately, the current reality may not reflect either of those scenarios. Small Business Trends reports that in 2018, 46% of sales reps missed their quotas. According to Forbes, the […]
Marketing, Sales, and Operations teams today have no shortage of tech solutions at their disposal. Ask any team – even those at startups and SMBs – and they’ll likely tell you their tech stack looks more like a tech skyscraper, built with a litany of tools for demand gen, analytics, and lead attribution. The problems? […]
For B2B marketers in 2021, a new mandate has become clear: Evolve or perish. As marketing leaders steer their ships through the turbulence of COVID-19, they’re encountering the sobering reality that there will be no return to business as usual, even after they get to calmer waters. Marketing teams may make it to the other […]
MarqetU instructional video on 4 practical LinkedIn lead gen extensions As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly […]
Post-COVID Growth: Do more with less – Automate digital marketing with a simple, low $ MarTech stack
As businesses are looking for ways to mitigate the impact of the pandemic, sales and marketing budgets have shrunk and the uncertainty around meeting 2020 growth targets remains high. Leaders at startups are under higher pressure than their larger counterparts to generate more leads with less budget because they don’t have an established brand to […]
This is the last blog in our 3-blog series on aligning sales and marketing, with the previous blog having started getting into the issues around executive and sales and marketing buy-in into the shift to ABM, as well as how to drive needed cultural changes into the organization. I often say that pipeline analytics is […]
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