Welcome back to our newsletter. Obviously, things have changed, and so rather than returning to standard marketing topics, we’re continuing our coverage of how marketers can cope with COVID-19. Today with a focus on facts and practical tips for you professionally and personally.

This collection of articles was deemed useful but both, us and other readers on social media:

Personal Suggestions:

• Ideas from others around the world for how they cope with COVID-19 – Link
• DiY Tips: How to make your own face mask – Link
• DiY Tips: Build your own ventilator – Link

Propagation Models – How to understand epidemics:

• Must see: THE best video explaining how COVID-19 is spreading (scroll down) – Link
• Another superb video showing the real trajectory of the pandemic per country – Link
• State-by-state projections of infections and needed hospital capacity – Link
• An update to MarqetU’s previous post on how to reforecast 2020 – Link

UPCOMING EVENTS AND WEBINARS

• Apr 21 – 23: “DISCOVER MARTECH – A Virtual Event”; Register here
• Jun 16 – 18: San Jose Digital Marketing Conference; Register here
• August 26 – 27: Topo Summit 2020”; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Mar 31, 2020 appeared first on Premonio.

Welcome back to our newsletter. This week, we’re continuing our exploration of important marketing topics – this edition will focus on modern practices of market and buyer segmentation. The rapid evolution of digital marketing practices and availability of machine learning-based analysis techniques enables new methods of precisely identifying buyers with purchase intent.

Both the precision with which target market segments can be identified as well as the speed with which segments can be tested and validated have changed the way market segmentation is done. New tools and techniques are available, and through an avalanche of digital marketing date, customers can be segmented much more finely than ever before.

Here are some quick-to-read articles to learn about these new approaches to segmentation:

Overview of how to do segmentation for startup companies:

• Startups.com’s “Everything You Need to Know About Customer Segmentation” – Link

Segmentation applied to Digital Marketing:

• MarqetU’s definition and upsides of “Precision Segmentation” in the digital age – Link
• Forbes – “Prioritize Your Customer Segmentation In Digital Marketing Campaigns” – Link

And for the geek in you, segmentation using machine learning:

• R-Bloggers “Curiosity + Data + Customer Segmentation = Goodies” – Link

UPCOMING EVENTS AND WEBINARS

• 2020 Events listing by Bizzabo – “MARKETING EVENTS GUIDE” – Link
• Mar 29: “Adobe Summit – Marketo Engage”; Register here
• Apr 23 – 24: Topo Summit 2020”; Register here
• Jun 10 – 11: San Jose Digital Marketing Conference; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Feb 10, 2020 appeared first on Premonio.

Thanks for continuing to subscribe to our newsletter in 2020. We’re picking things up again from before the holidays, and this week we are focusing on practical tips for getting traction with major analyst firms (like 451 Research, Forrester, Frost & Sullivan, Gartner or IDC).

Many software companies feel they should be ranked near the top of their market segments. Often, the first analyst interactions can be a rude awakening about where unbiased outsiders really see them. Often the price tag of deeply engaging with analysts can be prohibitive, especially in the early stages of a new company’s life.

We thought it would be useful to suggest some articles on how to overcome these challenges and get analyst traction on a limited budget.

How-to – Tips for how to work with analysts:

• How to work with industry analysts – A practical article from VoxusPR – Link
• Useful insights about “Analyst Relations 101 for Engineers” – Link

Real-life experience:

• Lessons from having gotten into Leaders Quadrant and becoming Cool Vendor – Link

Gartner insider advice:

• “The Art of the Analyst Briefing (How to Engage and Reduce Skepticism)” – Link

UPCOMING EVENTS AND WEBINARS

• 2020 Events listing by Bizzabo – “MARKETING EVENTS GUIDE” – Link
• Jan 29: AMA SF Presents – The Marketing Career Accelerator; Register here
• Mar 29: “Adobe Summit – Marketo Engage”; Register here
• Apr 23 – 24: Topo Summit 2020”; Register here
• Jun 10 – 11: San Jose Digital Marketing Conference; Register here

Thank you for reading our Newsletter. You can forward this link to others to subscribe.

We wish you a great week; thank you,

Krishnan Natarajan
B2B Technology Marketing Community on LinkedIn
krishnan.natarajan@cybersecurity-insiders.com

The post B2B Tech Marketing Community Weekly Newsletter: Jan 21, 2020 appeared first on Premonio.